Are you passionate about your products, and can you write persuasively about why they're awesome? If so, then product blogging is definitely something your business should consider.

Product blogs are an excellent way to build interest and excitement around your products and can also boost sales.

Potential customers will be able to learn more about your products and get a sense of your brand and what it stands for. If you can consistently produce high-quality, engaging content, then product blogging can be a very effective marketing strategy for your business.

Hi! I'm Melissa, and I am a Pinterest marketing strategist for eCommerce and online shops. I help eCommerce businesses amplify their online presence, drive high-quality traffic to their sites, and increase sales by leveraging the power of Pinterest marketing.

If you're an eCommerce business, you know that online marketing is essential to your success. But many business owners don't realize that blogging can be a powerful tool for marketing your products and services. Adding a blog should be a part of your content marketing strategy.

When you blog about a product, you're providing potential customers with an in-depth, honest review that can help them decide whether or not to purchase it.

For eCommerce businesses, product blogging is about creating compelling content to help sell your products. This can be anything from in-depth product reviews to helpful guides and tutorials. The key is to show off your products in the best light possible and convince your readers that they need them in their lives. With this marketing style, you can turn casual browsers into lifelong customers.

The benefits of product blogging for companies

Blogging about your product can help increase traffic to your site and sales. By providing valuable content relevant to your product, you can attract potential customers interested in learning more.

Other key benefits of blogging for eCommerce businesses are:

Helps You Build Relationships with Your Customers

When people get to know you and your business better, they'll be more likely to trust you and buy from you. In fact, studies have shown that companies that blog receive 97% more links to their website than companies that don't blog.

Boost Your SEO Rankings

When you blog, you give your customers valuable information that helps them learn more about your products and services. And by publishing high-quality content regularly, you can improve your website's SEO rankings and help it show up as a relevant answer to people's questions.

And if you include links to your website in your blog posts, you can also increase the number of inbound links to your site, which is a valuable SEO tactic.

Converts Traffic into Leads

Once people visit your website, you want to make it easy for them to become leads. One way to do this is by offering a lead capture form on your blog posts. This form can ask for people's contact information in exchange for something of value, such as a free download or a discount on your products or services.

How to get started with product blogging

Blogging about your product can be a great way to generate interest and sales. Here are a few tips on how to get started:

1. Choose a topic for your blog. You could write about product features, how to use the product, or even customer stories.

2. Write quality content. Be sure to provide helpful information that will engage your readers.

3. Promote your blog. Be sure to share your product blog on social media and other online platforms. You could even reach out to influencers in your industry to promote your content.

Using Pinterest to promote your blog is an excellent way to reach your target audience and find new customers. Read this post on how to drive traffic to your store with Pinterest.

Want tips on using Pinterest to promote the content you created for your eCommerce shop? Sign up for Get Seen Management’s newsletter.

Tips for writing blog content about your products

Product blogs are an excellent way to market your product and increase sales. You can attract new customers and convince them to buy your product by creating informative, keyword-rich content. However, not all product blogs are created equal. To create a product blog that is effective, you should keep a few things in mind.

First, you must decide what product blog you want to create. There are three main types of product blogs:

Product review blogs
Product information blogs
Product comparison blogs

Each type has its own advantages and disadvantages, so choosing the right one for your needs is essential.

If you want to create a product blog that is focused on selling, then a product review blog is the way to go. These types of blogs provide potential customers with an in-depth look at your product and its features. You can also include product images and videos to help convince them to buy.

Product information blogs, however, are designed to provide potential customers with more information about your product. This can include product specifications, product comparisons, and even how-to guides. If you want to create a product blog that is more informative than sales-focused, then this is the type of blog for you.

Finally, product comparison blogs allow potential customers to compare your product to similar products on the market. This can be an effective way to show potential customers why your product is the better choice. However, ensuring that you provide accurate information and that your product comparisons are fair is crucial.

Once you have decided what type of product blog you want to create, you need to start creating content. You should keep a few things in mind when writing your product blog.

Make sure that your content is well-written and informative.

Use keywords throughout your content to help potential customers find your product blog.
Include product images and videos to help convince potential customers to buy your product.

Final Thoughts

Customers want to buy from companies they trust, and blogging about your products is one of the best ways to build that trust. By creating blog posts that are relevant to your target audience, you can establish your business as an expert in your industry. This will make potential customers more likely to do business with you when they're ready to make a purchase.

So, if you’re looking for an effective and affordable marketing strategy, it’s time to start blogging!

Want to add Pinterest to your marketing strategy? You’re in the right place. Get Seen Management helps eCommerce promote its products and brand on “America’s shopping mall,” aka Pinterest. Book a FREE discovery call below to see how Pinterest can help your business.

You can also sign up for our newsletter (right here), where we often share Pinterest tips, tricks, and awesome freebies. We send emails every Wednesday, mainly focused on Pinterest marketing for online shops and how we can get Pinterest working for you.

Book a FREE discovery call today!